Cookie Policy
Last updated: January 7, 2026
Version 1.0
This Cookie Policy is effective from January 7, 2026 and complies with Slovak legislation (Act No. 452/2021, GDPR).
Table of Contents
1. Introduction and Legal Basis
This page provides detailed information about how BeRelevant.ai (hereinafter "we" or "our platform") uses cookies and similar technologies in accordance with:
- Act No. 452/2021 on Electronic Communications § 55
- GDPR Regulation (EU) 2016/679
- Act No. 18/2018 on Personal Data Protection
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit our website. Their purpose is to improve your user experience and enable basic platform functions.
2. What Are Cookies and What They Do
Cookies are text files containing a small amount of information that are downloaded to your device when visiting a website. Cookies are then sent back to the originating website on each subsequent visit or to another website that recognizes them.
Cookies serve many purposes:
- Technical functionality - enable basic functions such as navigation and access to secure areas
- Personalization - remember your preferences (language, theme, settings)
- Analytics - help us understand how visitors use our site
- Marketing - track your web activity for targeted advertising purposes
Cookies can be classified by various criteria:
By duration:
- • Session cookies - remain only during the browser session (deleted upon closing)
- • Persistent cookies - remain on the device for a specified period (days, months, or years)
By origin:
- • First-party cookies - set directly by our domain berelevant.ai
- • Third-party cookies - set by external services (Google Analytics, Facebook Pixel)
3. Cookie Categories We Use
In accordance with the guidelines of the Slovak Data Protection Office (ÚOOÚ SR), we categorize cookies into 4 categories. For each category, we indicate whether your consent is required:
3.1 Strictly Necessary Cookies
NO CONSENT REQUIRED - Always ActiveThese cookies are essential for the proper functioning of the website. Without them, the site would not function securely and reliably. Legal basis: legitimate interest under Art. 6(1)(f) GDPR.
✅ Consent is not required - these cookies are technically necessary.
Specific cookies in this category:
User authentication after login
BeRelevant.ai
Protection against Cross-Site Request Forgery attacks
BeRelevant.ai
Storing your cookie decision
BeRelevant.ai
Remembering language version of the site
BeRelevant.ai (Next.js)
3.2 Functional Cookies
CONSENT REQUIREDThese cookies allow the website to remember choices you make (such as username, language, or region) and provide enhanced, more personalized features.
⚠️ IMPORTANT: According to Slovak law (Act No. 452/2021 § 55), your explicit consent is required before storing these cookies.
Specific cookies in this category:
Storing your theme setting (light/dark)
Remembering your dashboard layout
Storing default filters and settings
3.3 Analytics Cookies
CONSENT REQUIREDThese cookies allow us to recognize and count the number of visitors and track how visitors use our website. They help us improve how the site works by allowing us to see which pages are most and least popular.
📊 IMPORTANT: Since January 1, 2024, the Slovak Data Protection Office has clearly stated that even "privacy-friendly" analytics (Plausible, Fathom) require consent. We can only activate analytics cookies after your explicit consent.
Legal basis: consent under Art. 6(1)(a) GDPR
Specific cookies in this category:
Purpose: Google Analytics - traffic measurement, user behavior, demographic data
Provider: Google LLC (USA - Data Privacy Framework certified)
Shared Data: Anonymized IP address, device data, visit time, visited pages
Purpose: Privacy-friendly analytics (alternative to GA)
Provider: Plausible Analytics (EU)
Shared Data: Minimal - only aggregated data, no personal identifiers
Purpose: Heatmaps and session recordings (only with explicit consent)
Provider: Hotjar Ltd. (Malta, EU)
Shared Data: Mouse movements, clicks, scrolling (anonymized)
Data transfer outside the EU:
Google Analytics: Data may be processed in the USA. Google LLC is certified under the EU-US Data Privacy Framework (DPF). More information: https://privacy.google.com/businesses/compliance/
All our suppliers outside the EU are either DPF certified or we use Standard Contractual Clauses (SCC) approved by the European Commission.
3.4 Marketing Cookies
CONSENT REQUIREDThese cookies are used to track visitors across websites with the intent to display ads that are relevant and engaging for the individual user.
We only activate these cookies after your explicit consent. You can refuse them or withdraw consent at any time.
Legal basis: consent under Art. 6(1)(a) GDPR and Act No. 452/2021 § 55
Specific cookies in this category:
Purpose: Facebook Pixel - remarketing campaigns, conversion tracking
Provider: Meta Platforms Inc. (USA - DPF certified)
Shared Data: Email hash (if logged in), IP address, device data, on-page actions
Purpose: LinkedIn Insight Tag - B2B targeting, conversion tracking
Provider: LinkedIn Corporation (USA - DPF certified)
Shared Data: Professional data from LinkedIn profile, on-page actions
Purpose: Google Ads - remarketing campaigns, conversion measurement
Provider: Google LLC (USA - DPF certified)
Shared Data: Ad clicks, conversions, user interests
How to opt out of marketing tracking:
Browser settings: You can block all third-party cookies
Opt-out tools:
4. Your Rights and Consent Management
You have full control over which cookies we can use.
Your rights:
- Accept all cookies - actively consent to all categories
- Reject optional - only necessary cookies will be active
- Customize - choose specific categories (functional yes, marketing no, etc.)
- Withdraw consent - you can change your decision at any time in cookie settings
How to manage cookies on our site:
- Cookie banner - on your first visit, a cookie banner will appear where you can select your preferences
- Cookie settings - in the page footer you'll find a "Cookie settings" link where you can change your decision at any time
- Footer link - click on "Cookies" at the bottom of the page
- Consent validity - your consent is valid for 12 months, then we'll ask for confirmation again
Managing cookies through your browser:
5. Validity and Withdrawal of Consent
Consent validity period:
Withdrawal of consent:
6. Third Parties and Sub-processors
To provide our services, we work with trusted sub-processors who may set cookies on our platform:
EU-US Data Privacy Framework (DPF):
7. Security and Data Protection
Security measures:
- Encryption: All cookies containing sensitive data (authentication tokens) are encrypted
- HttpOnly flag: Cookies containing authentication data are marked as HttpOnly (not accessible via JavaScript) - protection against XSS attacks
- Secure flag: All cookies are transmitted only via HTTPS connection
- SameSite attribute: Protection against CSRF attacks (cookies are not sent on cross-site requests)
Retention period:
- Session cookies: Deleted immediately upon closing the browser
- Persistent cookies: Stored for the period specified in the table (max. 24 months for analytics)
- Cookie consent record: 12 months (then renewed)
8. Cookies and Personal Data (GDPR)
GDPR compliance:
- Necessary cookies: Legitimate interest (Art. 6(1)(f) GDPR) - ensuring functionality
- Optional cookies: Consent (Art. 6(1)(a) GDPR) - must be voluntary, specific, informed, and unambiguous
Your rights under GDPR:
- Right of access - you can request a copy of data stored in cookies
- Right to rectification - you can request correction of inaccurate data
- Right to erasure ('right to be forgotten') - you can request deletion of cookies
- Right to restriction of processing - you can request suspension of processing
- Right to data portability - you can request export of data in machine-readable format
- Right to object - you can object to processing based on legitimate interest
- Right to lodge a complaint - you can file a complaint with the Slovak Data Protection Office: https://dataprotection.gov.sk
9. Changes to This Cookie Policy
10. Contact and GDPR Requests
Data controller:
GDPR requests:
Supervisory authority:
Questions about cookies?
If you have any questions about this Cookie Policy, consent management, or your rights, please don't hesitate to contact us.
Contact Support